Musicbrigade, the Sweden-originated music-video digital service, has clinched its first major-label pan-European multi-platform deal. The agreement with EMI Music means Musicbrigade subscribers in 23
Musicbrigade, the Sweden-originated music-video digital service, has clinched its first major-label pan-European multi-platform deal.
The agreement with EMI Music means Musicbrigade subscribers in 23 European markets will for the first time be able to download and stream both audio tracks and videos of top-selling EMI acts, including Coldplay, Robbie Williams, Gorillaz and Corinne Bailey Rae.
They can purchase a song or video a la carte to either a PC, a mobile-phone handset or both platforms.
A la carte downloads are €2.49 ($3.2) per video, €0.49-€1.29 ($0.63-$1.66) per audio track. Alternatively, users can subscribe for a monthly fee of €9.99 ($12.87) for audio or video only services, or €14.99 ($19.31) per month for a video and audio package.
The videos can also be watched on TV sets linked to Microsoft Corp.'s Windows Media Center.
"Having access to EMI's amazing music catalog across both video and audio content will allow us to offer single-user, multi-device and multi-platform convergence and will allow Musicbrigade to present more choice to our customers which will considerably strengthen our offering," says Simon Gooch, Musicbrigade's senior VP of content and programming.
Until recently, Musicbrigade had only localized streamed-video agreements with all the four majors in 11 European countries. There were also multi-market deals, but only in the Nordic countries. And the content through those agreements could only be viewed via PCs.
With this new EMI contract, Musicbrigade for the first time is adding video downloads, streamed and downloadable audio and mobile distribution.
The EMI deal comes after Musicbrigade, which launched in Stockholm in 1999, opened its first international office in London in June.
Musicbrigade currently has a catalog of more than 40,000 video titles, of which 13,000 are online. Other European offices will be announced shortly.
By late fall, when the new EMI agreement goes live on Musicbrigade, Gooch is confident that the company will have similar comprehensive pan-European multi-platform deals with all the four majors and agreements with the region's top mobile operators.
Currently, it has a deal with the 3G-network operator 3, which has services in the United Kingdom, Ireland, Italy, Denmark, Sweden and Austria.