London-based Ricall, the digital music-search and licensing service provider, has completed integrating San Francisco-based Siren Systems Inc.'s technology to create what it describes as "the Google o

London-based Ricall, the digital music-search and licensing service provider, has completed integrating San Francisco-based Siren Systems Inc.'s technology to create what it describes as "the Google of music search engines" for professional music users.

The integrated system, which follows 12 months of tests and trials, means clients seeking synchronization rights in Britain can widen their search categories.

The Siren element means users can apply more in-depth criteria, such as tempo, mood, target demographics, vocal type, instrumentation and sound-like recordings. Users can also search via artist names, track title, peak chart positions or lyric keyword.

Ad agencies, TV broadcasters, film production companies, video game developers and mobile-phone content creators expected to tap into the service.

Ricall's digitized catalog includes every U.K. top 40 hit since charts began in 1952, numerous U.S. hit recordings, plus non-chart pop, jazz, country, classical and movie-soundtrack genres.

Ricall says it has obtained the U.K. blanket licensing rights from the relevant organizations such as PPL and PRS.

"For the first time, significant (music-users) are seeing what we can do," Richard Corbett, Ricall's founder/CEO, tells Billboard.biz. "The real headache for them has been organizing all this stuff. You can rip off a whole lot of music into computer files, but that is just the tip of the iceberg. The real work is the 90% beneath the water. You need to track copyright, manage, maintain, and make them accessible to your production team. People don't realize that."

The newly integrated Siren system enables Ricall to attach a unique identification watermark to each recording, plus digital-rights-management tag, for tracking usage across different distribution platforms.

Among the first clients of the new Ricall service is the on-air promotions division at Five, the U.K. national TV network.

"Working with Ricall gives us immediate access to one of the world's largest music catalogs," said Martin Price, Five's music manager. "We trialled the system and our producers were delighted with the way it works - it makes the whole process of researching and sourcing music extremely simple, which saves us time and money."

GMTV, the U.K. commercial breakfast-TV channel, and TV-production facility company Sumners are also in talks with Ricall.