Internet lifestyle portal Myspace.com today (Aug. 14) pressed the button on an Australian site, its first in the Asia Pacific region. It follows localized branches in the United Kingdom, Ireland and F

Internet lifestyle portal Myspace.com today (Aug. 14) pressed the button on an Australian site, its first in the Asia Pacific region. It follows localized branches in the United Kingdom, Ireland and France, which have gone live since June.

"We're thrilled to continue expanding our international community," said MySpace CEO and co-founder Chris DeWolfe in a statement. "With Australia's size, contributions to global culture, and the fact that more than one million Australians joined our community prior to our official launch, we did everything possible to quickly develop the local site for Aussie users."

MySpace boasts more than 100 million member profiles worldwide and, according to comScore Media Metrics, more than 17 million unique monthly visitors abroad.

Former record label executive Rebekah Horne, the company's first Australian hire, will oversee local marketing and content in Australia and New Zealand.

For the last two years, she has served as marketing manager for online and mobile content at telecommunications company Optus.

Prior to that, Horne held posts as senior promotions manager at EMI, and as marketing manager for Warner Music's East West and Elektra labels.

To celebrate the launch of the site Down Under, MySpace hosted a show by Jet tonight at the Prince of Wales Hotel in the rock band's hometown Melbourne.