Indie company changes name.

After five years as an independent music marketing company, Emergent Music Marketing is changing its name to Thirty Tigers.

The firm will continue to provide service to its family of independent labels, as well as distribution through its exclusive relationship with RED. The company works closely with those responsible for radio promotion, touring, digital distribution, publicity and Internet marketing, and offers micro-marketing services via retail store calls and promotions.

Thirty Tigers’ client roster includes Compadre Records (Billy Joe Shaver, James McMurtry), Beth Nielsen Chapman, Tony Joe White, Chris Knight, Jake Shimabukuro, Altissimo! Recordings, the late Michael Houser (Widespread Panic), Bernie Leadon (the Eagles), Poco, David Mead, the Avett Brothers, John Cowan, radio personalities Rick & Bubba and many more.

The company also runs a urban street team whose successes include Sony’s Lyfe Jennings and Geffen’s Floetry.

Thirty Tigers was co-founded in 2001 by industry veterans David Macias and Deb Markland. In 2004, the company created its own label imprint with the release “Beautiful Dreamer: The Songs of Stephen Foster.” The album, co-produced by Macias, won critical acclaim and the Grammy for Best Traditional Folk Album.

Now Thirty Tigers will add an artist management arm with initial clients BR549, Jim Lauderdale, Elizabeth Cook, Donna Hughes, Anne McCue and Amy Lavere. Nancy Quinn, whose background includes longtime stints with BMG and Dualtone Records, will join Macias in running the division.