New York dance act Scissor Sisters is to play an AIDS-benefit show at the famous Trafalgar Square landmark in London on Sept. 16.

New York dance act Scissor Sisters is to play an AIDS-benefit show at the famous Trafalgar Square landmark in London on Sept. 16.

The event will promote the release of the band's second album "Ta-dah" (Polydor), which includes a track recorded with Elton John. Scissor Sisters' first self-titled album was the U.K.'s biggest selling title in 2004, according to charts compiler the Official U.K. Charts Company.

The Trafalgar Square concert is a joint project with sponsor U.S. wireless carrier Motorola, which will also use the event to promote its red-colored MOTOSLVR handset.

The Trafalgar Square concert is expected to draw a crowd of 4,500. The exclusive but free tickets will be available via a prize draw that kicks off on Aug. 18 for 10 days.

Those entering the draw must send a short text message to the number 80855. The text will cost participants £1.50 ($2.80), plus standard carrier charges. Winners will be informed during the week starting Aug. 28.

Profits generated from the text messages will benefit RED, the anti-AIDS campaign co-founded by U2 frontman Bono. The campaign aims to raise cash for initiatives financed by the private sector via the "Global Fund to Fight AIDS, Tuberculosis and Malaria" venture.

In a statement, Scissor Sisters' Babydaddy said, "London is our spiritual home, and the U.K. gave us our first and longest-lasting embrace. To be able to play this event in conjunction with the (RED) campaign and to launch our new album seemed the perfect match."

The U.K. show is also one of only a few British concerts being played by Scissor Sisters, which is focusing on the U.S., continental Europe and Japan during its international tour this year.

Motorola and its U.K. retail partners are also contributing £10 ($18.90) to the Global Fund from every sold MOTOSLVR device, which launched on May 15.

Moreover, the U.K. mobile networks are donating 5% of the monthly bill generated via MOTOSLVR handsets to the Global Fund.

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