Paradigm has acquired Little Big Man Booking, the New York-based booking agency which is home to Coldplay, Sarah McLachlan, the Fray, Barenaked Ladies, Franz Ferdinand, Dido, Snow Patrol, Avril Lavign

Paradigm has acquired Little Big Man Booking, the New York-based booking agency which is home to Coldplay, Sarah McLachlan, the Fray, Barenaked Ladies, Franz Ferdinand, Dido, Snow Patrol, Avril Lavigne and Arctic Monkeys.

“The reason I made the move is as the marketplace gets more and more competitive, I need to be able to provide greater services and wider services to my clients, and create better opportunities for clients,” Marty Diamond, Little Big Man's founder, tells Billboard.biz. Diamond adds that he has been approached in the past by other large agencies intersted in acquiring LBM.

“This is [an opportunity] I spent a lot of time and a lot of energy on, and did a lot of research, and the feedback that came from (Paradigm president/CEO) Sam Gores and the whole team at Paradigm was it felt like the right fit,” Diamond explains. “I don’t think this is a case of us working for them, and that’s a really important thing. I know it’s a case of us working with them, and that’s a tremendous distinction.”

Little Big Man marks Paradigm's fourth successful acquisition in the last two years, including literary agencies Genesis and Writers & Artists, and booking agency Monterey Peninsula Artists (Aerosmith, the Black Crowes, Black Eyed Peas, Clap Your Hands Say Yeah, Dave Matthews Band).

Founded in 1994, Little Big Man is one of the most successful boutique agencies in the touring business. Diamond, VP Larry Webman and the entire Little Big Man agency staff—including agents Steve Ferguson and Jonathan Adelman—will be operating in their current capacities and will be known as Little Big Man/Paradigm as of Sept. 1.

The agency helped establish the Lilith Fair festival tour from 1997 through 1999. Little Big Man's roster also includes artists as David Gray, Doves, Five For Fighting, Gorillaz, Jason Mraz, KT Tunstall, Pharrell Williams, P.O.D., Scissor Sisters, Supergrass, T Bone Burnett and the Magic Numbers. Diamond says the agency will actively be seeking to sign new artists as in the past.

“The only thing that changes is the playing field gets bigger in that there are other opportunities that will present themselves to our clients,” Diamond says. “I want all my clients to put their thinking caps on and say ‘wow, our agency now has access to the film and TV world, what else can we provide in terms of content, what else can we do as clients?’.”

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