Fansale platform to roll out in late Sept.

CTS Eventim, the Bremen-based ticket marketer and promoter, is planning to launch a Web-based secondary-market platform for live-entertainment tickets.

Due to go live in the last week of September, users of the Fansale platform will be able to resell tickets either at a fixed price or via an auction.

The ticket must have been bought from CTS Eventim and its shipment can be tracked online. Logistics company DHL will collect the ticket directly from the seller, while CTS Eventim handles online payments and fulfilment by dispatching the tickets to the secondary buyer.

According to CTS Eventim CEO Klaus-Peter Schulenberg, the terms and conditions of sale, including the commission rates for CTS Eventim, have yet to be finalized. Tickets can be sold up to one day before the date of the concert. For security reasons, the sale proceeds are not credited to the seller until the ticket has been delivered.

Each ticket has a unique barcode and only one person per barcode number is allowed into the venue, preventing duplication.

The platform will be accessible to ticket buyers in the European countries where CTS Eventim is operating, including major markets such as Germany, Austria, Switzerland, and the Netherlands, plus Croatia, Hungary, Bulgaria, Slovakia, Poland, Slovenia, Bosnia-Herzegovina, Serbia, Montenegro and Romania in Eastern Europe.

CTS Eventim developed and handles's backroom operations. It is an offshoot of the Web portal CTS Eventim used to organize the secondary tickets exchanged during the 2006 World Cup soccer tournament this summer, when the company sold 3.2 million tickets in total.

According to Schulenberg, 7% of the World Cup tickets purchased via CTS Eventim's portal were offered by consumers who wanted to exchange or resell them.

He predicted that online purchases will account for more than 50% of total ticket sales in Germany next year.