India's Central Board of Film Certification (CBFC) has issued an "adult" certification for the music video to Paris Hilton's "Stars Are Blind."

India's Central Board of Film Certification (CBFC) has issued an "adult" certification for the music video to Paris Hilton's "Stars Are Blind."

The video's certification means it cannot be broadcast on any TV channel here in light of a new government directive early this month, which bans the airing of adult certified content.

The track is the first taken from Hilton's debut album "Paris," issued in India on Tuesday (Aug. 22) via Mumbai-based EMI Virgin India Ltd., the licensees for Hilton's label Warner Bros.

The video features Hilton flirting with a photographer and driving to the beach in his Porsche. The clip was shot by director Chris Applebaum, whose credits include Rihanna's "S.O.S." and Natasha Bedingfield's "Unwritten."

According to Narendra Kusnur, manager, international A&R, EMI Virgin India, the CBFC admitted Hilton's video had "sexual connotations. In fact, we had edited the video and sent a fresh copy, but they weren't happy with that."

Keertan Adyanthaya, GM at Mumbai-based VH1, Viacom's music TV channel, confirmed: "We will not air the video as per the new rules."

EMI Virgin marketing manager Kaveri Khullar added, "Of course, not having a video is a challenge, but we plan to turn this into an advantage by launching an online viral marketing campaign."

Since the album's marketing campaign is sponsored by Clinic All Clear shampoo, a brand from Unilever subsidiary Hindustan Lever, Khullar said the "Stars" video will be streamed on a promotion Web site www.clinicallclear.com.

"To the best of our knowledge, there are no rules yet regarding censorship on the Net, so we plan to use the online platform to generate buzz," Khullar explained. "We hope there will be interest in something that has been banned, which also happens with artistes such as Madonna, who has had her fair share of controversial videos."