Replaces now-defunct country radio station.
XM Satellite Radio will replace now-defunct country verzion of KZLA-FM (93.9) as sponsor for the Los Angeles country music festival “Country Bash ’06.”
The event—which is scheduled to feature Gretchen Wilson, Phil Vassar and SHeDAISY—will be held Oct. 14 at the Verizon Wireless Amphitheater in Los Angeles. Tickets go on sale Aug. 26.
XM is using the recent format switch of KZLA to promote its selection of nine different country music channels to Los Angeles-based radio listeners, now lacking a terrestrial radio station that programs country music.
KZLA parent company Emmis Communicaions on Aug. 15 replaced the station's country format with a rhythmic AC format known as "Movin.'" KZLA's country format, which had been on the air since the early '80s, will continue on its HD2 channel and will stream on the station's Web site.