Music industry veteran and former Air America Radio CEO Danny Goldberg has launched Ammal Records, a joint-venture with Los Angeles-based New West Records. Goldberg will be the creative force behind A

Music industry veteran and former Air America Radio CEO Danny Goldberg has launched Ammal Records, a joint-venture with Los Angeles-based New West Records. Goldberg will be the creative force behind Ammal, which will partner with New West for marketing and promotion efforts.

Ammal marks a return for Goldberg to the label side of the business. The RED-distributed New West, which is home to the Drive By Truckers, Ben Lee and Kris Kristofferson, among others, will lends its staff and services to Ammal.

Goldberg founded Artemis Records, and has held leadership positions at record labels Atlantic, Warner Bros. and Mercury. He also ran management company Gold Mountain in the ‘80s and ‘90s.

Goldberg stepped down from his role as CEO of Air America this spring. He’ll hold the title of vice chairman at the station until the end of this year. Earlier this month, Goldberg announced the formation of Gold Village Entertainment, a company that launched as a management firm. His first clients include Steve Earle and Allison Moorer.

“I wanted to get back in the music business,” Goldberg tells Billboard.biz. “It’s what I’ve done most of my professional life. I took this break to be CEO of Air America, which was a rare, one-of-a-kind opportunity.”

The Goldberg-managed Earle signed with New West this year, and will release a new album in 2007. New West president Cameron Strang says talks with Goldberg on the joint venture began after the signing of Earle.

“This is a big move for us,” Strang says. “I got to know Danny during his time at Artemis. We were competitors on one level, but co-conspirators in the independent music world. We shared the good fight, and a lot of the struggles, and we both have an independent-minded way of doing business.”

Goldberg says Ammal will release two or three albums per year. No artists have yet been signed to the imprint. Goldberg says linking with New West will allow him the opportunity to grow the management and label sides of his operations.

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