A concert by U.K. pop star Robbie Williams tomorrow (Sept. 9) will be simultaneously broadcast live on TV in Europe, Asia Pacific and the Middle East as part of the marketing campaign for his new albu

A concert by U.K. pop star Robbie Williams tomorrow (Sept. 9) will be simultaneously broadcast live on TV in Europe, Asia Pacific and the Middle East as part of the marketing campaign for his new album "Rudebox" (Chrysalis).

The new recording is scheduled to street in Europe on Oct. 23.

Williams' performance, at the 100,000-capacity Leeds Roundhay Park arena in north England, is produced for TV by London-based program-production company Done and Dusted.

U.K. TV program distributor 3DD has sold the local live-broadcast rights to the Saturday show to Viasat in Denmark, Hungary, Latvia and Lithuania; Finnish public broadcaster YLE; and German pay-TV group Premiere. Satellite-delivered network Sky will air the program in the United Kingdom.

Additionally, Dutch service SBS; Telecom Italia in Italy; South Africa's M-Net; Network Ten in Australia and New Zealand; Musika 24 in Israel, and the pan-Arab Melody TV service in the Middle East will also simulcast the event.

3DD will soon unveil a list of TV broadcasters, which have acquired the pre-recorded rights to the concert.

Demand for the European leg of Williams' world tour has been so high that the pop artist has qualified for the Guinness Book of Records by selling 1.6 million tickets in one day.

Questions? Comments? Let us know: @billboardbiz

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