B2B service to carry IMF programming.

The International Music Feed has signed a content deal with the newly launched nbbc, NBC Universal's digital B2B marketplace.

Under the deal, nbbc will now carry IMF videos and programming, including special editions of the music culture travel show Hello World, IMF Artist Feeds, The Bridge Latin America, Hip Hop Society and more.

Nbbc, which launched today (Sept. 12), aims to aggregate video from content owners, monetize with advertisements, and distribute to website owners. The company aggregates NBC Universal and third party video.