New channel will feature music, comedy and interviews.
Verizon Wireless' V CAST service will add Latino entertainment channel Viva! Vision TV to its lineup in October.
The channel, which will feature Latin music, stand-up comedy and celebrity interviews, will be available with a $15 monthly VPak subscription. Verizon Wireless counts nearly 55 million voice and data subscribers to its network.
Viva! Vision provides mobile content to carriers in North and Latin America.