Most recently BNA Records VP of national promotion.

Longtime BNA Records VP of national promotion Tom Baldrica has been named to the newly created post of VP of marketing for Sony BMG Nashville. Baldrica, who will report to executive VP Butch Waugh, will now be responsible for overseeing the media, new media, and artist development departments for the Arista Nashville, BNA, Columbia Nashville and RCA Nashville imprints.

Waugh says Baldrica’s “love of people, this company, and country music are the reasons he is the best possible choice for this newly created position.”

A 13-year label veteran, Baldrica joined BNA in 1993 as Southeast regional. Four years later he was named VP. Prior to joining BNA, Baldrica programmed WUSZ and WCDK/ Duluth, Minn.

Baldrica’s replacement hasn’t been named, but an announcement is forthcoming.

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