New York City-based management and consultancy firm Worldwide Entertainment Group, Inc. has signed Australian singer songwriter Shannon Noll for representation, effective immediately.

New York City-based management and consultancy firm Worldwide Entertainment Group, Inc. has signed Australian singer songwriter Shannon Noll for representation, effective immediately.

Sydney-based Noll emerged as runner-up in the reality-TV series "Australian Idol" in 2004. Last week, "Lost" (Sony BMG) became his eighth consecutive Top 10 single on the Australian Recording Industry Assn. (ARIA) chart -- the only Australian male performer to achieve this feat.

His sophomore album "Lift" has sold 210,000 units (triple platinum), according to Sony BMG Music Entertainment Australia.

Dave Lory, chairman/CEO of Worldwide Entertainment, was in Sydney last week to finalize an Australian representative of the company to look after Noll's day-to-day affairs.

"The goals are quite simple over the next year", Lory said in a statement. "We have Shannon set to write with some of the best writers in the world continuing with his own songwriting journey and growth as an artist."

Lory was a record-label executive for 20 years, with stints at Mercury/PolyGram and Artemis; the latter was run through Sony Music globally.

Since 2004, Noll has been managed by Sydney-based David Caplice Management, which had an agreement with "Idol" producers to manage all winners and runners-up from the free-to-air Ten Network show.

Noll is nominations for two categories at next month's ARIA Awards.

Worldwide has a strategic relationship with advertising giant J. Walter Thompson. Its other clients include Irish tenor Ronan Tynan (Universal Classics/Decca), hip-hop act Lanz (Interscope), opera-crossover singer Shawna Stone (EMI) and rocker Dirty Harry.

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