Service to launch this fall.

U.K. publisher and broadcaster Emap has signed a deal to be the exclusive supplier of on-demand music videos to BT Vision, the new U.K. Internet-protocol TV service delivered via broadband networks and scheduled to launch this fall.

Subscribers to the Emap-branded ‘The Hits On Demand’ channel will have access to a variety of music videos from current U.K. hit makers and classic acts, ranging from The Zutons to Abba.

The content will be available from Emap’s existing cable and satellite-distributed music-video TV channels: Q (for lovers of contemporary rock), Kerrang (metal music), Mojo (for veteran rock fans), FHM, Smash Hits, Kiss, The Box, and Magic. Their brand names are based on Emap’s genre-specific print music magazines and radio stations of the same names.

Subscribers will have the option to download and watch individual videos or order them on a subscription basis.

“The combination of Emap’s cross-promotional strength and unrivalled portfolio of music brands, which navigate choice, coupled with the BT Vision service, which facilitates choice, will prove to be a powerful combination,” said Dharmash Mistry, managing director of Emap Consumer Media and Emap Performance.

BT Vision is a subsidiary of telecommunications giant BT Group and is said to be the country’s first IPTV service that will enable users to watch Internet-delivered content on the TV sets.