Initiative offers free downloads, podcasts.
Coca Cola is making free music track downloads, podcasts and information about emerging artists available on its relaunched coca-cola.com Web site. The company has partnered with Paste Magazine, which will recommend the artists to be featured through the initiative.
Each month, 40 new songs will be added to the site, all unsigned artists. Each month will feature eight new podcasts as well, focused on the same new artists, customized to different regions—Europe, Latin America, North America and Global—incorporating a total of 26 countries in all.