Marketing plans not revealed.
Apple Computer Inc. has partnered with Starbucks Entertainment and launched today (Oct. 5) a Starbucks-branded area in the iTunes Music Store.
The area features the coffee retailer's entire Hear Music catalog, which includes albums by new and classic artists, plus compilations and playlists chosen by the Starbucks music staff. Customers can purchase either an entire playlist or individual tracks from the Starbucks Hear Music playlists.
No specific marketing plans or cross promotions were revealed, but Starbucks president Ken Lombard tells Billboard.biz the retailer's stores will carry "significant signage" marketing the partnership. Apple's vice president of iTunes, Eddy Cue, offered no forthcoming marketing plans exploiting the reach of the two brands.