Service is now live in 25 countries.

eMusic says it has acquired more than 20,000 subscribers in the European market and delivered more than 2 million downloads since its EU beta launch on August 10. The company’s MP3-based service is now live in 25 countries across the region.

In rolling out the service in the EU eMusic has forged marketing partnerships with GCAP Media’s Classic FM and Haymarket’s Stuff magazine for online promotions, advertorials and TV/radio advertising campaigns.

The company has also entered into deals with Lloyds TSB Archos, NetGear and Box Media.