Music video's ongoing transformation from promotional money loser to commercial money maker took another step forward with Google's recent acquisition of YouTube for $1.6 billion. Ahead of the deal, U

Music video's ongoing transformation from promotional money loser to commercial money maker took another step forward with Google's recent acquisition of YouTube for $1.6 billion. Ahead of the deal, Universal Music Group (UMG), Sony BMG and Warner Music Group (WMG) had reportedly acquired small minority stakes in the viral video site in exchange for content licenses. But online is not the only opportunity labels have to cash in on people watching music videos on-demand.