Anschutz Entertainment Group (AEG) and the city of Ontario, Calif., have entered into a 10-year naming rights deal with the Citizen Business Bank, for an upcoming 11,000-seat sports and entertainment

Anschutz Entertainment Group (AEG) and the city of Ontario, Calif., have entered into a 10-year naming rights deal with the Citizen Business Bank, for an upcoming 11,000-seat sports and entertainment facility. The venue, which will be owned by the city and operated by AEG, will be called Citizens Business Bank Arena.

The agreement calls for Citizens Business Bank to receive internal and external arena signage, onsite ATM locations, freeway marquee exposure, Internet presence, and promotional and advertising inclusion. Terms of the deal were not disclosed.

The planned 225,000-square-foot arena is scheduled to open in October 2008, and will be the centerpiece of the mixed-use Piemonte urban development project in Ontario.

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