Deal includes signage, variety of additional advertising.

Arizona’s Glendale Arena and National Hockey League’s Phoenix Coyotes revealed Oct. 25 that has acquired naming rights to the 18,000-seat venue. The new moniker of the venue is now Arena.

The agreement gives signage, a variety of additional advertising, and marketing and merchandising opportunities at the arena. It marks the first naming rights deal for, an Arizona-based job search Web site, and the venue, which opened as Glendale Arena in December 2003.

Financial terms and the duration of the agreement were not disclosed.

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