Show kicks off Nov. 15 with Aguilera, Incubus.
Yahoo! Music has entered into a multi-million dollar sponsorship deal with Nissan North America to create a new music program for both the Web and TV called "Nissan Live Sets on Yahoo! Music."
The show will be taped in front of a live studio audience of about 300 fans and run on Yahoo! twice a month. Yahoo! says it is shooting the program in high definition (HD) and plans to syndicate the program to an as yet unnamed HD television channel as well.
The show kicks off Nov. 15 with a performance by RCA's Christina Aguilera. Epic's Incubus is slated to tape the second installment playing songs from their upcoming album, "Light Grenades." Additional artists are to be announced.
Nissan will be the sole sponsor of the program and integrate a variety of online advertising such as streaming video, flash animations and game units into the program. A Spanish-language version of the site, which will also be sponsored by Nissan, is scheduled to launch within the next year.
Yahoo! executives say the goal of the series is to create higher quality in-studio performances than seen either online through rival online music services or on late night television talk and sketch shows.
Each performance will comprise 7-8 songs and feature a live Q&A with the audience. Participating artist will be encouraged to perform B-side songs, covers and duets. After each show the performances will be offered as exclusive EPs from Yahoo! Music Unlimited.
In addition, fans in the studio audience will be given phones to take pictures of the performance that will be made available through Yahoo's photo-sharing community Flickr. Along with that, studio audience members and "Live Sets" performers will blog about their experiences via a Yahoo! 360° blog featured on Yahoo! Music.
Dave Goldberg VP/GM of Yahoo! Music says the program will focus on top-tier talent and complement existing Yahoo! Music original programming efforts, including its "Pepsi Smash" performance series and its "Who's Next" emerging artist program, sponsored by Saturn.
Like "Smash" and "Who's Next" programming, individual song performances from "Live Sets" will also be integrated into Yahoo! Music's day-to-day music video programming.