PassAlong Networks, a developer of digital media innovations based in Franklin, Tenn, in conjunction with Vancouver-based Nettwerk Music Group have launched a special version of its OnTour software th

PassAlong Networks, a developer of digital media innovations based in Franklin, Tenn, in conjunction with Vancouver-based Nettwerk Music Group have launched a special version of its OnTour software that allows the Canadian band Barenaked Ladies to directly communicate with its concert-going fans.

The OnTour - Barenaked Ladies Edition enables Nettwerk and Barenaked Ladies' management to send unique promotional offers and live concert mixes directly to users who download the special version.

Mac and PC users can download the free OnTour - Barenaked Ladies Edition Widget from the Barenaked Ladies Web site (www.BNLmusic.com), from OnTour.net (www.OnTour.net/BNL) or directly from Apple Computer (www.apple.com/downloads/dashboard). The OnTour Widget automatically searches the computer's music library and conveniently highlights relevant concerts coming to specified locations.

"This is a succinct use of technology," said Brent Muhle, who leads digital initiatives for Nettwerk. "OnTour is an artist memento with a purpose; it allows the artist the ability to communicate directly with those looking for relevant concert information."

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