Gideon Lask has been promoted to the board of HMV U.K. & Ireland as E-commerce director.

Gideon Lask has been promoted to the board of HMV U.K. & Ireland as E-commerce director.

Lask assumes overall responsibility for the ongoing development and implementation of the retailer's E-commerce activities, across hmv.co.uk and hmvdigital.com. The role has been vacant since John Taylor retired from HMV in July earlier this year.

Based in London, Lask oversees a 100-strong online team across product, marketing, systems and operational functions, including the warehouse fulfilment centre in Guernsey, as well as the HMV Digital department.

He joined HMV in August 2004 as head of marketing - promotions, E-commerce & customer relationship marketing. He was subsequently elevated to the then-new position of head of Internet.

One of his first priorities will be to recruit a new head of digital following Mark Bennett's recent resignation; Bennett is to pursue a new career in Clean Air technologies. Lask will also hire a new head of Internet.