Canadian video outlet MuchMusic has come up with a promotional twist to encourage young film-makers.
It is inviting fans of Canadian pop rockers Hedley to submit their own versions of the band's new video, "Street Fight," to its online program "Show Me Yours." Once uploaded, the band will determine their favorites and the winning submissions will be broadcast Dec. 4 on MuchMusic's daily showcase, MuchOnDemand.? To top it off, the winner will see their footage cut into the official Universal Music video.
"We've always brought artists and audiences together at MuchMusic," says David Kines, VP music & youth services of CHUM Television which operates MuchMusic and several affiliated music channels.?"Now, fans can show their stuff directly to both the artists and to the rest of the country."