RealNetworks has launched a TV advertising campaign to promote the new Sansa Rhapsody device, integrated with the new Rhapsody 4.0 service. The ads focuses on the music discovery strengths of the service and features music icons like Eric Clapton in an interview-style setting.

The TV spots air on TBS, FX, Comedy Central. VH1, TNT, ESPN, MTV and E!.

Supporting the TV campaign will be a series of print ads in Rolling Stone, SPIN, Stuff and other lifestyle magazines, as well as various online ads.