Andy Gould and Dan Dalton's Spectacle Entertainment Group has entered into a strategic alliance with Front Line Management, the Los Angeles-based firm headed by Irving Azoff and Howard Kaufman.

Gould and Dalton established Spectacle Entertainment Group in 2005, following their departure from the Firm. With the alliance, Spectacle will tap into Front Line's relationships in the industry, Gould tells Billboard.biz.

"To align myself with someone who is freethinking about the next decade --and not stuck in the past like so many of our label friends -- seemed like a good idea," Gould says. "We want to come up with new, fundamental ways of doing business, like the Wal-Mart deal [Azoff] did with the Eagles. I think you're going to see a ton of those kinds of deals [in the near future]."

In October, the Eagles inked a long-term deal with Wal-Mart, which includes increased product visibility, and exclusive audio and video releases.

Spectacle Entertainment Group will continue to function under the same moniker. Financial details of the alliance were not revealed.

Spectacle's artist roster includes Rob Zombie, Stephen and Damian Marley,
Driveblind, Static-X and William Tell. In addition to the Eagles, Front Line represents Jimmy Buffett, Christina Aguilera, Aerosmith, Seal, Jewel and
+44.