The entertainment lineup for the 75th Houston Livestock Show & Rodeo, set for Feb. 27 - March 18 at Reliant Stadium, bolsters the traditional country lineup with Latin, pop, rock and R&B acts.

The concert lineup, revealed today, comes out of the chute with perennial Rodeo favorite George Strait (Feb. 27), followed by Los Lonely Boys (Feb. 28), Reba McEntire (March 1), Natalie Cole and KEM (March 2), Clay Walker (March 3), the Cheetah Girls and Hannah Montana (March 4), Josh Turner (March 5), Gretchen Wilson (March 6), Sheryl Crow (March 7), Alan Jackson (March 8), Pat Green (March 9), Martina McBridde (March 10), Pesado and Emilio (March 11), Sugarland (March 12), Toby Keith (March 13), Beyonce (March 14), Dierks Bentley (March 15), Brooks & Dunn (March 16) and Rodeo closer ZZ Top (March 18).

Leroy Shafer, VP and COO of RodeoHouston, says the talent lineup reflects what ticket buyers want to see, determined through extensive research. "The percentage of non-county performances this year is 35%," Shafer tells Billboard.biz. "That number, give or take five percentage points, has remained the same for several years."

Shafer says the Rodeo "went all out" in putting together the 75th Anniversary
lineup. "Like every year, there are a few entertainers that we did not obtain," he says. "When you are filling 20 straight performances, you will never get every entertainer that you want. When you get nearly all of them, like we did this year, you have to be pleased."

Shafer declined to reveal the Rodeo talent budget, but said they had been successful in holding the line on entertainment costs for the past three years. "We increased the budget more than 20% this year because of our 75th anniversary celebration, and signed more top-end entertainers that we have in several years," he adds.

Tickets, ranging from $16 to $300, go on sale Jan. 13. The event manifests nearly 1.5 million tickets for rodeo concert performances at Reliant Stadium, and last year sold 73% of those for more than 1.1 million in paid attendance.

"We averaged 55,761 paid attendance for each of 20 performances," he says. The event had four complete sellouts in 2006: George Stait, Ramon Ayala and Jay Perez, Hilary Duff, and Brooks and Dunn. The Brooks and Dunn show set an all-time paid attendance record at 72,783.