In a sign of the continuing maturation of the Latin music market, four major regional Mexican releases are slated to street on a single date.

Conjunto Primavera (Fonovisa), Los Creadorez (Disa), Diana Reyes (Universal) and the late Valent?n Elizalde (Universal) will all release new studio albums Jan. 30. The date precedes (by two weeks) Valentine's Day, traditionally a strong sales landmark for Latin. But having all four arrive simultaneously is rare, and perhaps unprecedented, for artists of this caliber and in the same genre.

Labels are hoping the timing will draw buyers to stores and positively jump-start the year for Latin sales in general and for regional Mexican sales in particular.

Click here to read retail's challenge with the releases and the different marketing plans in-place.

Questions? Comments? Let us know: @billboardbiz

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