CBS Interactive has created a new division -- CBS Mobile -- to handle all mobile related initiatives across such properties as CBS Sports, CBS News and CBS Entertainment. Leading the effort will by Cyriac Roeding, formerly VP of Wireless, whose new title will be EVP of CBS Mobile.

Sparking the move is a broad expansion of CBS's mobile initiatives, including providing programming to Verizon's upcoming 24/7 live TV service VCast TV, as well as integrating mobile access to other CBS divisions like CBS Outdoor billboard ads.