Looking to gain traction in the urban market, footwear company Rockport will feature R&B singer Lyfe Jennings, hip-hop artist Yung Joc, MTV personality Coltrane Curtis and actor Wood Harris in a campaign that kicks off in the spring. The featured four will be the faces of Rockport's Established 1971 collection.

The campaign's backdrop is Miami and it expands upon Rockport's "Differences Inside" theme. In addition to appearing in the ad campaign, the four celebrities will participate in Established 1971 events in various markets.

According to senior VP of sales Curtis Charles, Rockport partnered with
Jennings, Harris, Yung Joc and Curtis because of their "passion for innovation and self-expression."