User-generated video sharing service YouTube has struck two deals to expand both the reach and breadth of its content.

The company is working with wireless operator Vodafone to create a mobile version of the YouTube service -- providing daily selection of new videos that Vodafone subscribers can view and forward to friends, as well as upload new content from video-enabled mobile phones. The service initially will be available in the UK, and expand to other Vodafone-owned wireless operators across Europe. No timeline was given.

Meanwhile, Digital Music Group struck an agreement with YouTube to make available certain elements of its video and music catalog to the online service. Digital Music Group owns the rights to such classic TV series as "Gumby," and "I Spy," as well as the publishing rights to about 40,000 recordings.

Questions? Comments? Let us know: @billboardbiz

Print