Videogame publisher Electronic Arts bought online karaoke service SingShot Media as part of the company's plan to enter the growing social networking space.

SingShot is a Web-based social networking site focused music-allowing members to upload video of themselves singing their favorite songs, which other members can then rate and comment, much like YouTube.

SingShot CEO Ranah Edelin and CTO Niranjan Nager, formerly of which was later acquired by RealNetworks, will both become EA VPs. The SingShot service will be part of EA's Sims division, which manages both the videogame and other associated content around the vastly popular Sims virtual life game.

It will be interesting to see how EA incorporates the SingShot service. Traditionally, EA has made videogames. This acquisition expands the company's reach into online social networking, which has several potential applications. One is that EA could create a game that uses the built-in Internet connection of both computers and today's next-generation game consoles to integrate with the live online service.

EA has not disclosed any immediate or specific plans for the SingShot service.