Atlantic Records has tapped mobile video social network provide ShoZu as part of its artist street marketing team. As part of the agreement, certain Atlantic artists will received ShoZu-enabled mobile phones that will allow them to upload both photos and videos to their fan sites, MySpace pages and other online destinations using ShoZu's "Share-It" and "ZuCast" technology.

The deal follows a trial run over New Year's Eve, when Atlantic artists Gnarls Barkley, Panic! At the Disco and Paolo Nutini used ShoZu-enabled phones to upload concert footage to YouTube during the video-sharing site's New Year's Countdown promotion.

Questions? Comments? Let us know: @billboardbiz