Atlantic Taps ShoZu For Mobile Marketing

Atlantic Records has tapped mobile video social network provide ShoZu as part of its artist street marketing team. As part of the agreement, certain Atlantic artists will received ShoZu-enabled mobile phones that will allow them to upload both photos and videos to their fan sites, MySpace pages and other online destinations using ShoZu's "Share-It" and "ZuCast" technology.

The deal follows a trial run over New Year's Eve, when Atlantic artists Gnarls Barkley, Panic! At the Disco and Paolo Nutini used ShoZu-enabled phones to upload concert footage to YouTube during the video-sharing site's New Year's Countdown promotion.