Interscope Records and director James Cameron have partnered to produce a series of 3-D presentations which will include commercials to be shown before concert films in theaters and 3-D concerts.

The project was launched last year after Gwen Stefani's "Wind It Up" video was filmed in 3-D alongside the released version.

Interscope Geffen A&M Records is home to artists such as Dr. Dre, Eminem, U2, Gwen Stefani and 50 Cent.