Bilingual entertainment channel MTV Tr3s has launched a mobile platform, MTV
Tr3s Mobile, that carries key aspects of its Latino-youth focused programming to cell phones.

The original content includes ringtones and artist interviews from flagship countdown show "Mi TRL," videos and artist interviews with rising stars from the channel's "Descubre y Download" series, audition clips from the reality show "Road to Menudo," and extra scenes from "Wrestling Society X," among other programming.

The music content on MTV Tr3s Mobile will reflect the channel's playlist of Latin and mainstream artists. To start, the ringtones available will be from Nelly Furtado, Akon, Fall out Boy, Luis Fonsi and Paulina Rubio.

MTV Tr3s Mobile has gone live on Amp'd, Verizon Wireless, Sprint PCS and Cingular, with Helio also on tap to offer the channel.

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