Veteran Latin music executive Angel Carrasco has launched a new music label to be distributed by Sony BMG Latin. Apollo Music, headquartered in Miami, will initially release projects by mostly established acts, including new albums by Puerto Rican balladeer Lourdes Robles and Myriam Hernandez.

The first releases under the label are greatest hits albums by Guadalupe Pineda and Emmanuel, due out April 24. Hernandez's album, produced by Jose Luis Piloto, is slated for release next month.

One of Latin music's best-known executives, Carrasco spent nearly 30 years at Sony, including a stint as president of Sony Mexico. He was most recently senior VP and A&R of Sony BMG Latin America, and still acts as a consultant for the label.

Apollo is owned fully by Carrasco, who will act as president. Marketing and promotion will fall under F&F Media Corporation, the press and marketing firm run by Adolfo Fernandez.

Apollo expects to release some 20 albums by year's end.