Liquor distributor Harbrew Imports is launching a new line of liquors branded around specific Latin artists.

The line encompasses three distinct products, branded around three separate acts: Urban tropical star Magic Juan, regional Mexican singer Alicia Villarreal and Tejano/pop artist Cruz Martínez, co founder of Kumbia kings. The deals all include sponsorship dollars as well as national media campaigns, primarily in print and radio advertising, for each act.

Magic Juan, an act with crossover appeal, will be the face behind Gravity Blue, a cocktail ala Blue Long Island ice tea. Launch of the product coincides with Magic Juan's new album, "The Sure Bet," due out July 17. Martinez will be affiliated with Chulo, a high quality tequila. At the same time, Villarreal, who is married to Martinez, will be the face of Chula, which is being touted as the first female tequila brand.

This marks the first time Harbrew targets the Latin marketplace with artist sponsorship deals. Simultaneously with its Latin drinks launch, Harbrew also announced the launch of Lemoncello, a drink represented by Danny DeVito.

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