YouTube has taken its first steps towards sharing advertising revenue with those creating the user-generated videos that have made the service so popular.

On its blog, the company announced a plan to offer revenue partnerships with specific users it feels have "built and sustained large, persistent audiences."

YouTube will hand pick those contributors, and then place ads next to any videos the user chooses. It is very similar to the advertising rev-share model it offers big media partners like CBS and NBC.

No music artists were named among the small list of users initially offered deals.