Mobile media firm Zannel has struck licensing deals with Eleven Seven Records and Nettwerk Music Group to create mobile "channels" of content dedicated to each artist.

About 48 artists are involved, including Dido, Sarah McLachlan, The Exies and Everclear. Each channel consists of music videos, album cover art, band photos and so on. Fans can also contribute their own photos, videos and comments. Fans can then forward links to each channel to their friends.

The entire service is direct-to-consumer, meaning the company need not strike direct deal with wireless operators.