Jive's crooner Chris Brown is ruffling feathers at the label.

Brown headed over to New York's Hot 97 radio station on Friday and played "Wall to Wall" from his upcoming release "Exclusive" -- against his label's wishes -- which the station now is rotating in mixshow.

The track's co-written by both Chris Brown and Sean Garrett - who's behind hits for Usher, Destiny's Child and Ciara -- as well as co-produced by Sean Garrett and Great Scott.

The song is now expected to be first single.