The issue of music pricing continues to be a discussion point of increasing interest, particularly following a recent Billboard article about independent labels expressing frustration over the financial of the eMusic service.

The LA Times ran this interesting overview of music pricing in the digital world, which in part questions whether lower pricing necessarily results in greater sales.

"The challenge is for labels to find a way to segment the market so that an artist's fans will still pay top dollar for a new album, while those who aren't so devoted can be tempted to take a chance on the band. That's no mean feat, given the ease with which consumers can find the cheapest source of virtually any product online."

Other tactics like variable pricing and dynamic pricing are also discussed.

Questions? Comments? Let us know: @billboardbiz

Print