Nashville-based booking agency the Bobby Roberts Company (BRC) has launched a Latin division that will offer exclusive bookings for Latin country music artists.

Maritza Baca, president of the U.S. Hispanic Country Music Association (USHCMA), will head BRC Latin.

BRC Latin's first singings include Nashville Star contestants John Arthur Martinez and Melanie Torres, along with Bobby Marquez and Janie Feliz. All four are set to perform with Johnny Rodriguez at CMA Music Fest's Latin country show on June 9.

BRC is now in its 21st year, booking such country artists as Merle Haggard, John Anderson, Pam Tillis, Larry Gatlin, Ray Price, T. Graham Brown, Mark Farner, and Whiskey Brown.

Baca is a Hispanic marketer by trade and has worked with national brands such as 7-Eleven, Inc., McDonald's, and Unilever. She spent three years at Univision Music Group where she managed Regional Mexican superstar acts.