In advance of their upcoming album "The Walk," scheduled for July 24, the boys of Hanson are preparing a digital outreach that will reward one enterprising fan with a personalized song.

Since June 8, the band has been offering fans a free digital download for anyone pre-ordering the album from their web site. Fans can also download banner ads for the pre-sale offer and place them on their own Web sites and blogs.

Hanson will then write a song about the fan that generates the most traffic to their site. The song also will be given away to free for everyone who joined the contest.