Wind-Up Records has tapped mobile media firm Airborne Entertainment to create a line of ringtones, ringback tones and an over-the-air full-song download service for its top acts, including Evanescence, Seether and Finger Eleven.

Wind-Up has been pushing to add more independent label fare to the wireless product line for some time. Earlier this month it struck a licensing deal with Verizon Wireless in what is the first direct deal between the wireless operator and an independent label.

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