Steve Schnurr, worldwide executive of music of games giant Electronic Arts, will deliver the keynote speech at this year's Amsterdam Dance Event, to be held Oct. 18-20.

The daytime itinerary of Europe's leading dance music conference is beginning to take shape.

Some of the conference's confirmed discussion topics at Amsterdam's Felix Meritis venue include, "The (dance) World According to Ferry Corsten"; "The Multiple Artist Business Channel"; "The Clubbers Circuit 2007"; and "The Role of the Radio DJ Nowadays," hosted by Dave Clarke and Gossip and Lies.

Now in its 12th year, the ADE is organized by Buma Cultuur, the Dutch foundation dedicated to the promotion and support of its nation's music. Last year's edition gathered more than 1,650 industry delegates and an audience of 65,000 to its nightclub activities, Buma Cultuur says.

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