The Independent Online Distribution Alliance (IODA) and Mexican indie licensor MultiMusic have inked a reciprocal deal to make each other's content available on digital and mobile platforms.

Under the partnership, revealed at the Latin Alternative Music Conference in New York, MultiMusic will make IODA catalog available to retailers in Mexico such as Beon, Tarabu, Chikabum, WAU, WAPOnline and My Alert, as well as mobile carriers Movistar and Iusacell. IODA handles digital distribution for Latin artists Aventura and CeU, but its catalog also includes artists such as Jimi Hendrix and Johnny Cash.

MultiMusic's 60,000 tracks from its own label and Mexican indies Discos IM, Discos Continental, Discos Phoenix and Mexican Records will be distributed internationally through IODA. MultiMusic's artists include Socios del Ritmo and Super Grupo Colombia, among others.