EMI Music has struck an agreement to deliver DRM-free, a la carte downloads to a new online DJ-mixing service, Mixalbum.com.

Through the agreement, unveiled today, EMI will make available DRM-free dance content through its Positiva dance imprint and other labels.

The new online business -- described by EMI as "groundbreaking" -- enables consumers to create their own beat-mixed compilation albums. Users are enabled to create unlimited personalised mixes, and copy them to CD or portable music player.

Founder Ian Chamings brought Mixalbum.com to the wider British public when he presented the business on an episode of the BBC2's "reality" TV program Dragon's Den.

"The deal with MixAlbum.com marks the first in a long line of deals with specialist digital retailers that have only been possible following our decision to go DRM-free," comments EMI Music U.K. Graeme Rogan, head of online sales, in a statement.

EMI broke ranks in April when it announced that it would make available DRM-free downloads of its repertoire.

Mixalbum.com, which is operated by Chamings' company Higher House Productions, has existing licensing deals with Sony BMG U.K., independent label Ministry of Sound, plus a host of other indies.