Social networking site Facebook may be ramping up efforts on to unveil a new music offering later this year.

Ever since Facebook's traffic exploded this summer after it opened the site to third-party applications, all eyes have been on its music strategy -- or relative lack thereof. To-date, Facebooks' music offerings have been rather hodge-podge, consisting of a variety of widgets provided by multiple providers all of which offer different elements of a complete solution. The most successful, as well as the first, are the iLike applications.

But according to a Facebook enthusiast site and news blog paidcontent, Facebook is lobbying labels for a more focused service. It would allow labels and artists to created branded pages for each act, encompassing a variety of third-party widgets of their choice for such purposes as promoting tours, promoting upcoming releases, previewing music, and even buying music via an iTunes widget.